The Opportunity Is Enormous — But So Is the Gap
Canada is home to 1.08 million small businesses and nearly 17,000 medium-sized enterprises — the backbone of the Canadian economy. Despite trade agreements like CETA and CPTPP opening access to 50+ markets, fewer than 30% of SMEs use their Free Trade Agreement entitlements. The potential to grow is immense.
Why SMEs Get Stuck
72% of Canadian SME exporters sell exclusively to the US — leaving CETA and CPTPP advantages entirely unclaimed.
Source: Statistics Canada, 2025
Only 11% of Canadian SMEs are doing business in the global marketplace.
Source: GAC / CPTPP SME report
Fewer than 30% of SMEs currently use their FTA entitlements — CETA + CPTPP open 50+ markets.
Source: GAC / ICC
Wrong HS codes void FTA claims, trigger back-duties, and expose businesses to audit risk.
EXW or DAP Incoterm misuse creates liability gaps and quietly erodes your margins on every deal.
Meet Your Export Advantage — Real Experts, Real Deals
The 4 Decisions That Determine Every Export Deal
Get any one wrong and it cascades through all the others. MERCORAMA trade experts guide you through each one — inside a structured, audit-ready workflow.
Not a Report. A Working Partnership.
MERCORAMA experts don't hand you a 40-page report and disappear. They work alongside your team — inside the platform — to classify your product, select your market, apply the right Incoterm, and build a signed-ready deal record. From HS Code to signed deal.
“The tools exist. The FTAs exist.
The gap is operational — and that's exactly what MERCORAMA closes.”
— MightyIQ, MERCORAMA Platform Brief, April 2026
Global merchandise trade annually
WTO 2023
Canadian SMEs
ISED, 2025
Markets opened by CETA & CPTPP
Of exporters are SMEs
Currently claim FTA benefits
GAC/ICC
SME exporters selling to US only
Stats Canada, 2025